About Kuder

We help people discover and achieve what they want to be.

About Kuder

We help people discover and achieve what they want to be.

What We do

Helping Students See Their Future

Millions of students have planned – and achieved – brighter futures with our K-12 college and career readiness solutions, research-based assessments, and actionable insights.

Our Purpose

Hear from Kuder Chairman and CEO, Phil Harrington, about what drives us everyday.


Help us Build Career Readiness Solutions for the Future

At Kuder, you’ll work with a passionate team of experts dedicated to helping students. If you are inspired by the thought of inspiring others, we want you on our team.

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IT Services Manager
Full Time • Adel, IA
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Senior Retention Marketer
Full Time • Adel, IA
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Our Vision

To help people discover and achieve what they want to be.

Our Mission

To be the global authority in career guidance and education by providing evidence-based and proven tools to navigate life’s journey. Our resources help to raise aspirations to last a lifetime.


Our People

Passion, Dedication, and Expertise

With extensive industry knowledge and an unparalleled commitment to service, our team works together every day to develop the industry’s most comprehensive line of career assessment, planning, and guidance solutions.

Our History

The name Kuder has been synonymous with reliable, evidence-based career guidance solutions for populations throughout the world. Kuder is the surname of Dr. Frederic Kuder (1904-2000), a pioneer in vocational guidance. His Kuder Preference Record, which dates back to 1938, was completed by more than one million people worldwide and was one of the most-used career guidance instruments in schools and colleges.

In 1999, at the age of 95, Dr. Kuder approved the transfer of his interest inventories from McGraw-Hill to National Career Assessment Services, Inc. Our clients soon began referring to us as “The Kuder People,” and we officially changed our name to Kuder, Inc. in 2007.

Today, we continue the 85-year legacy of history and research and have reached over 165 million people worldwide.


Impactful insights into college and career readiness.

View Research
Industry Partners

Building Better Solutions Together

Meet the industry partners who help us lead the way in college and career guidance.

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Awards & Recognition

Recognized by the Best in the Industry

Awards for our work affirms our vision of helping people discover and achieve what they want to be.

EdTech Breakthrough Award
2020, 2019 Career Readiness Solution of the Year
DSM Register Top Work Places 2022 Logo
The Des Moines Register Top Workplaces
2022, 2019, 2018, 2017, & 2016 Honoree
E-Star Award Logo
President's "E Star" Award for Exports
EdTech Digest Award
2018 Cool Tool Winner
EdTech Digest Award
2016 Finalist: Cool Tool & Leadership Award


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